Rolling the Dice: Dungeons & Dragons x RSVLTS Integrated Campaign
In the realm of fashion, where dragons soar and adventurers roam, RSVLTS has answered the call to create a collection that weaves the tapestry of Dungeons & Dragons into every stitch. As a proud leader of the creative marketing team, I present to you a concept that combines the power of heavy metal with the magic of this legendary roleplaying game.
From the inked scrolls of high-school sketchbooks to the blazing emblems of rock band concert posters, this concept and designs resonate with the nostalgic hearts of warriors and mystics alike. Each garment bears the mark of a d20, that fateful dice that determines the destiny of heroes and villains. Brace yourself for a surge of emotion as you immerse yourself in the fantastical realm of D&D through our collection.
Shop the full collection here.
Role
Creative Direction
Design
Agency
The RSVLTS
Brand
Hasbro
Wizards of the Coast
Dungeons & Dragons
Studio Photography
Lead Generation
Metrics:
• 1 Week Cycle
• 20k Page Views
• 10% Submit Rate
Assets:
• Image Ads
• Collection Page & Capture
• Confirmation Email
Launch Creative
Metrics:
• 67% Open Rate
• 3.5% Click Through Rate
• 0.75% Conversion
• 3 Sellouts within first 24hrs
Assets:
• Teaser & Launch Email
• Teaser & Launch Social Feed/Story
• Launch Video (Above)
• Homepage Banners
Team
Creative Direction / Design
David Resto
Creative Team
Josh Campbell
Eutalia De la Paz
Geovanny de la Cruz
Photography
Taylor Habeeb
Videography
Zeke Gase
Copywriter
Will Presti
Ad Strategy
Iulian Cernatinschi
Social Media
Katie Mahoney