Beyond the Mobile Suit: Gundam x RSVLTS Marketing Debut
Prepare for an epic battle, as RSVLTS unveils its collaboration with the legendary Gundam! As the helmsman of this project, I embarked on a daring mission to fuse the power of the mechs with the fashion realm, transcending timelines and captivating the hearts of Gundam enthusiasts.
Projecting Gundam-inspired, action-packed animations upon the ultra-violet blue backdrop, our concept pitches a fresh take for the RSVLTS audience, immersing them in a nostalgic embrace of their favorite anime. Our model strikes a pose that surpasses the scale of any Mobile Suit, projecting a presence larger than life itself. And with fast cuts reminiscent of the iconic show's opening sequence, our epic video teaser sets the stage for an adventure of galactic proportions.
Shop the full collection here.
Role
Creative Direction
Agency
The RSVLTS
Brand
SOTSU • SUNRISE
Gundam Mobile Suit
Gundam Wing
Gundam Wing: Endless Waltz
Studio Photography
Launch Creative
Metrics:
• 67% Open Rate
• 2% Click Through Rate
• 0.5% Conversion Rate
Assets:
• Teaser & Launch Email
• Teaser & Launch Social Feed/Story
• Launch Video (Above)
• Homepage Banners
• Image & Video Ads
Team
Creative Direction
David Resto
Design
Eutalia De la Paz
Creative Team
Josh Campbell
Geovanny de la Cruz
Photography
Taylor Habeeb
Videography
Zeke Gase
Copywriter
Will Presti
Director of Ad Strategy
Iulian Cernatinschi
Social Media
Katie Mahoney
Model
Ryan Thompson