Conjuring the Unforgettable: Harry Potter x RSVLTS Integrated Campaign
Acceptance of new additions to a wizarding wardrobe begins with a sit down with the sorting hat. As the chosen one, I led the creative team on a wondrous journey through a Hogwarts-like library, unveiling an assortment of shirts that would elevate any wizard or witch's ensemble, and capture the spirit of a soaring hippogriff above the Black Lake under a full moon.
Discover fashion fused with fantasy with the Harry Potter x RSVLTS collection. Blurring the line between reality and the Wizarding World, these shirts are portals to a realm of owls, broomsticks, leaky cauldrons, and woven magic. Embrace your inner wizard or witch, and embark on an extraordinary adventure where style meets fantasy.
Shop the full collection here.
Role
Creative Direction
Agency
The RSVLTS
Brand
Warner Bros.
Wizarding World
Harry Potter
On-Location Photography - Library
On-Location Photography - [Butter] Beer Hall
Launch Creative
Metrics:
• 67% Open Rate
• 2.5% Click Rate
• 0.6% Placed Order Rate
Assets:
• Teaser & Launch Email
• Teaser & Launch Social Feed/Story
• Launch Video (Above)
• Homepage Banners
• Image & Video Ads
Team
Creative Direction / Design
David Resto
Creative Team
Josh Campbell
Geovanny de la Cruz
Eutalia De la Paz
Photography
Taylor Habeeb
Videography
Zeke Gase
Copywriter
Will Presti
Director of Ad Strategy
Iulian Cernatinschi
Social Media
Katie Mahoney