Unleashing the Mischief: Marvel x RSVLTS - Integrated Campaign

Step into a multiversal adventure with RSVLTS collaboration inspired by Marvel Studios Loki series. As a variant to the God of [Creative] Mischief, I led this stunning creative marketing campaign that brought one of Marvel's most beloved anti-heroes to life.

Explore a collection that draws inspiration from two licenses, including Marvel Comics and Marvel Studios, all centered around the iconic character Loki. Due to a few legal stipulations, we weren’t able to feature the full collection's 3+1 patterns in the same marketing campaign creative. But fear not, like any demigod, we defied the sacred timeline and embarked on an A/B split test format, showcasing the opposing product variants to fulfill our destinies.

Witness the birth of the "Nexus Event" campaign style, an audacious leap into the unknown unleashed upon the masses without any devastating consequences to the fabric of space-time. Immerse yourself in a world where Loki's cunning and charisma intertwine with RSVLTS exceptional craftsmanship, as we celebrate the infinite possibilities of the multiverse.

Shop the full collection here.