Unveiling a Galaxy of Style: Star Wars | RSVLTS Integrated Campaigns
From Tatooine's arid dunes to the mystic swamps of Dagobah, this unforgettable collaboration echoes through the stars like the tales of Jedi knights wielding luminous blades. As the creative mastermind behind the Star Wars | RSVLTS marketing launches, I embrace a newfound hope, knowing that a true fanboy will guide the return of the Jedi before the Empire strikes back!
Each series spans galaxies far and wide. From the timeless Star Wars classics to the epic adventures of The Mandalorian and even a few pages from the Book of Boba Fett, every launch ignites excitement in the hearts of lighthearted Skywalkers and enough deep-cuts for dark-broody Anakin aficionados alike.
At the helm of RSVLTS, I've led the transformation of remarkable in-studio sets, transporting fans to immersive worlds. We even stumbled upon a metaphorical Jawa chop shop tucked away in the Bronx, where our creativity flourished, eager to honor the loyal fanbase. The resounding success of each launch, coupled with our editorial features, has sparked a wave of user-generated content spanning from the Galaxy's Edge to the Outer Rim, forging unlikely alliances with terrestrial beings.
Now, I present a compendium that chronicles the illustrious history of Star Wars | RSVLTS. Prepare to venture through the ages, as we celebrate the spirit of the Force and the indelible mark it has left on our collective imagination. May the Force be with you, always.
Shop the full collection here.
Role
Creative Direction
Agency
The RSVLTS
Brand
Star Wars
The Mandalorian
The Book of Boba
Classic Series I
I Am Your Father’s Day Teaser 2021
May the 4th 2023, 40 Year Anniversary of “Return of the Jedi”
Boba Fett - Series 1
Editorial Features
Launch Creative
Top Metrics:
• 69.8% Open Rate
• 10.8% Click Through Rate
• 3% Conversion Rate
Assets:
• Lead Generation
• Teaser & Launch Emails
• Social Feed/Story Assets
• Launch Videos (Above)
• Homepage Banners
• Image & Video Ads
Launch Emails
Star Wars Classic I, II, III / Holiday 2021 / Mandalorian S2 / May the 4th 2023 / I Am Your Father’s Day 2023 Lead Gen, Launch
Email Heroes
Desktop Banners
Teaser Feed Animation
Studio & Location Photography
Team
Creative Direction
David Resto
Creative Team
Josh Campbell
Eutalia De la Paz
Geovanny de la Cruz
Photography
Taylor Habeeb
Videography
Zeke Gase
Copywriter
Will Presti
Director of Ad Strategy
Iulian Cernatinschi
Social Media
Katie Mahoney
Models
Ryan Thompson, Michael Paone, Tut Gregory, Sammy Maximin, Ksena Samborska, Colton Chapman, Tavon Hanner, Molli Anne Ng, Peter Venturato, & Gates Councilor
