GetTested.com World AIDs Day PSA - Integrated Campaign

STDs are scary little buggers and getting tested shouldn’t be shunned, but commemorated. GetTested.com has positioned itself to alleviate the pressures and stigmas of getting tested, by delivering an at-home, self-administered product that’s safe and affordable.

On World AIDs Day 2016, shortly following the company’s public debut, the marketing and creative teams behind its at-home testing products produced a public service announcement to let everyone know that STDs happen and to get tested in order to protect yourself and others.

I was responsible for the full scope of branding and video production of this award-winning PSA. I led a team of creatives and provided thorough direction for branding, production planning, landing page build-out, press kits, and even handled a camera for some behind-the-scenes content.